Conscious Marketing for the Horse Industry

Wake Up Call For Conscious Change

Patty — Thu, 08 Dec 2011 19:22:10 +0000

Take a look at the article I wrote here for True Cowboy Magazine. Cate Crismani is the Publisher and an awesome advocate for saving America’s Wild Mustangs, Horses and Burros. It’s an online magazine with a great and growing readership. Her “Buckle Bunnies” draw attention and questions. Everyone is a horse lover and focused on drawing attention to their plight. Making a difference.

Read Article Here.

Way to Go Three Chimneys Farm!-This is the Way Horse Racing Shoud Be

Patty — Thu, 08 Dec 2011 04:30:31 +0000

From an article posted at their website. Kudos to you Three Chimneys!

Taking Care of Our Own

The recent re-legalization of horse slaughter in the U. S. brought to the forefront an issue that has been a hot-button topic within the Thoroughbred industry for years, and with good reason: What happens to Thoroughbreds when their racing days are behind them or who, for whatever reason, never make it to the racetrack.

At Three Chimneys, our view on the topic is simple: we take care of our own.

We have had a protocol in place for years regarding our policy on this subject, but until recently we chose to remain private about our practices, preferring to work quietly behind the scenes in many situations. With the debate now reinvigorated and the numerous questions we’ve been asked, we felt it was the appropriate time to be more forthcoming about how we view and address the issue. Read the rest here…

This is what the racing industry needs more of. Responsibility and compassion!

Wild Horses: Understanding the Natural Lives of Horses

Patty — Tue, 06 Dec 2011 02:43:20 +0000

This is great..very informational and beautifully done. Surprise the horse lovers in your life and support education to raise awareness that will save these wild horses (and domesticated)

Preview of this DVD, Wild Horses: Understanding the Natural Lives of Horses

http://barbarawheelerphotography.com/wildhorsesdvd/h19d00187#h19d00187

This DVD will delight both horse lover and professional horseman with beautiful photographs, inspiring music and simple science about the social ecology of horses.

Journey into the world of wild horses and learn how horses really live together. Discover how important family and friends are to horses and how these relationships can last a life time and influence equine culture from herd to herd.

Learn what is important to horses from their family bonds to their rhythms and diets. Understand little known behaviors such as the gentleness of stallions, the strong bonds between siblings, the various personalities within a group, the types of communication and the diverse behaviors of various herds.

Preorder only. Copies will be available mid December for shipment. The first 100 copies are signed by Barbara & Marty Wheeler and Mary Ann Simonds.

You may purchase this video here (look for the green purse with a heart on it to the left of the wall) or on Barbara’s website:
http://barbarawheelerphotography.com/wildhorsesdvd

Congressional Conference Committee Appropriations bill would require taxpayers to subsidize foreign horse meat industry

Patty — Sat, 19 Nov 2011 04:09:44 +0000

Press Release Media contact: Simone Netherlands (928) 925-7212 Simone@Respect4Horses.com

For immediate release:

Equine welfare organizations denounce the agricultural appropriations bill that if passed, would make equine slaughter for human consumption legal again in the US and dump horsemeat that is unfit and unsafe on foreign markets.

Washington, D.C. – Last night, November 14, 2011, a Congressional Conference Committee tasked with reconciling differing House and Senate versions of the FY 2012 consolidated appropriations for Agriculture, Commerce-Justice-Science and Transportation, issued a report failing to recommend de- funding of inspections of equines for slaughter for human consumption. This means for the first time since 2006, and in the midst of the worst recession since the Great Depression, Americans would be required to subsidize a foreign owned industry that exports horsemeat served as a delicacy in fine restaurants in some European and other countries.

Americans don’t consume horsemeat. Polls have consistently revealed over 70% of Americans oppose horse slaughter. “It is outrageous,” says Vicki Tobin, vice president of Illinois-based Equine Welfare Alliance, “that American taxpayers would be required to subsidize foreign owned businesses that Americans oppose and that produces meat from animals that are not raised for food”.

Simone Netherlands, founder of Respect4Horses, added, “In this time when the focus of Congress is supposedly on reducing spending and creating jobs it is a ludicrous measure to spend tax dollars in order to reinstate an inherently cruel predatory business, from which Americans stand to gain nothing. Horse slaughter plants operating until 2007 have never created a total of more than 178 jobs.”

And, they are not good jobs, according to Paula Bacon, former mayor of Kaufman, Texas where a horse slaughter facility operated for years. “Horse slaughter means very few, very low wage jobs, meaning workers and their families overtaxed local resources like the hospitals and government services. This so called business brought in virtually no tax revenues and local governments incurred substantial enforcement costs in trying to regulate these facilities. The standard of living dropped during the time horse slaughter facilities operated. Having a horse slaughter facility drove away good businesses.” Equine slaughter has also been found to increase and abet horse theft in areas where facilities are located or horses are held for transport to slaughter.

In addition, American horses are not raised, fed and medicated within the FDA and European Union guidelines established for food animals, making them unfit and unsafe for human consumption. Equines are given many drugs banned in food animals such as pain killers, steroids, de-wormers and ointments throughout their lives.

A 2010 study in the Food and Chemical Toxicology Journal showed a drug given routinely to equines like aspirin, phenylbutazone or Bute, is a carcinogen and can cause aplastic anemia in humans. It has no withdrawal period. The FDA bans bute in all food producing animals because of this serious danger to human health. The recent EU FVO reports on U.S. equines exported to Canada and Mexico for slaughter show banned drug residues and falsified drug affidavits. (http://www.equinewelfarealliance.org/Horse_Slaughter.html)

The unsubstantiated claims of pro horse slaughter legislators such as Jack Kingston (Georgia) are that it will solve neglect and abandonment. All we have to do is look at Canada to confirm that this erroneous. They have had the same increases in neglect cases as we have here in the US. The often talked about GAO report states: We cannot rule out the effect of the economy. The demographic of people who hang on to their horses in spite of their inability to care for them, is the kind of demographic that does not want to send their horses to slaughter, therefore horse slaughter is not a solution for that demographic. One could argue that horse slaughter in fact makes people afraid to sell their horses to anyone for fear of them ending up in the slaughter pipeline. Even Kentucky Derby winners such as Ferdinand have ended up on someone’s dinner plate in a foreign country.

In fact, it creates the problems it claims to solve says R.T. Fitch, founder of Wild Horse Freedom Federation “As a convenient and lucrative means of disposal, Horse slaughter has created an over- population problem of horses, by enabling irresponsible breeding, and encouraging a quick turn around and dumping of horses. Very much like the housing market and the banking industry, the horse breeding industry is self destructing by saturating the market and horse slaughter is the bail out”.

Equine Slaughter is a grave risk to public health, it is inherently inhumane and it causes the very problems it claims to solve. It is fiscally irresponsible for Congress even to consider re-funding these inspections. The focus should be on stopping the risk altogether by ending the export of American equines for slaughter for human consumption.

“After all, there is a large market for dog and cat meat as well in China and Japan, does that mean that American tax payers should foot the bill to pay for the USDA to start inspecting dog and cat meat?” asks Richard “Kudo” Couto, founder of Animal Recovery Mission.

These equine welfare groups ask Congress to de-fund horse inspections and also protect the welfare of American equines by taking immediate action to pass the Horse Slaughter Prevention Act of 2011:

Coaching Testimonial from Animal Communicator

Patty — Wed, 16 Nov 2011 01:07:31 +0000

“Patty, thank you for identifying and helping me acknowledge my abilities. I was impressed with your solid business sense, intuitive gifts and innate kindness. You weren’t going to let me get away with being only part of who I really am. You suggested sensible ways to proceed forward with a new career based on my past accomplishments and recently sharpened skills—along with confidence-boosting tactics. To be shown that a life-changing physical injury doesn’t mean I have to give up my passionate work with animals, is truly a miracle. Thank you for revealing the common thread throughout my life: I am an Animal Communicator.”

Reisa Mary Stone
BC, Canada
www.reisastone.com

Testimonial from Life Coach for Patty

Patty — Fri, 28 Oct 2011 00:50:16 +0000

“Patty is an empowering, gifted and compassionate mentor. Her keen ability to “know” and “see” the less than obvious comes from a deep guiding wisdom. There are certain people in one’s life that you always count on to help guide you along the path when you stumble or find yourself struggling—and Patty is at the top of my list. As a professional Life Coach and teacher myself, I know the value of having a deeply intuitive, compassionate, yet challenging force in my life.

Patty is a powerful combination of bright intelligence, creative genius, motivator, inspiration and Spiritual guru all in one. Her gifts aren’t limited to personal and life mentoring. She can just as easily mentor and coach on creating a conscious business—and attracting your ideal clients.

She’s a master Conscious Communications Catalyst. You will find Patty a true pleasure to work with—if you’re willing to do the work. She is engaging, powerful and empowering—all wrapped in humbleness and an unshakable integrity that is quite extraordinary. I am blessed to have her in my inner circle and am changed from our continual work together!”

~Barb Beck

TURNING POINT COACHING
www.coachbeck.com

1st Annual Children’s Writing Competition this fall: Subject – Wild Horses.

Patty — Thu, 06 Oct 2011 18:46:10 +0000

For Immediate Release

Langley, B.C. Canada – Oct 1, 2011 – The Voice For The Horse Foundation is hosting their 1^st Annual Children’s Writing Competition this fall: Subject – Wild Horses. With curriculums for two different age categories 12 and under / 13 – 18 years of age, the writing competition offers a wide array of subject matter that will in fact intrigue the minds of all wild horse lovers alike.

The competition officially begins Oct 1, 2011 and runs through until Dec 31, 2011 but the organization began pre-launch activity early to provide time for further networking, development and research to be able to provide more information for potential additional sponsors and participants of this first time competition.

The writing competition was inspired by Atticus, the Wild Stallion from Deadman Valley, British Columbia, Canada who was captured in the winter of 2011 and rescued by CritterAid / Project Equus in the Interior of B.C. To create further awareness for the wild horse populations and the preservation of them across North America, Voice For The Horse contacted Saving America’s Mustangs where founder Madeleine Pickens responded with great enthusiasm for the project. Theresa Nolet from CritterAid / Project Equus has also equally embraced the program and its effort to bring about equine awareness to communities across the continent, to those both in and outside of the horse industry.

The competition provides a unique and free learning opportunity with the hope that children will have the ability to share their love for horses across North America through their writing.

For more information, please visit www.voiceforthehorse.com

Media Contact: Yvonne Allen

Email: yvonne@voiceforthehorse.com

Phone: +1-604-833-3983 (Canada)

Who’s Driving Your Bus? The Answer Can Change Your Life.

Patty — Tue, 04 Oct 2011 18:12:23 +0000

This is an article I wrote for another publication. I am posting it here because it doesn’t matter who you are or what business you are in–this article tells the truth of who we are as humans. And if your life or business isn’t what you want it to be, or planned it to be–I can guarantee you, something or someone else is driving your bus (life). The good news is–you can change this. And if you’re interested, I can help. I offer Empowerment Coaching and Mentoring for life and business issues. And it’s not simply the economy. To dwell on this will not serve you. Contact me here to find out how you can experience a complimentary discovery group or individual call session with me.

Have you experienced repetitive failures or major blocks in work, business or relationships lately—or over a period of time. And it makes no sense to you? Do you get projects to a certain point and then “something” happens to derail it? Is there some repetitive pattern in your life that’s hard to understand? Or maybe you’ve had a great spiritual practice and everything’s been great until now? Maybe The Law of Attraction was working wonderfully and everything was rosy, and now it seems as if your power to manifest has gone south with the birds. You’re in great company. This is a growing phenomenon of awareness being experienced by many—especially those whose spiritual practice seems to have hit the same wall after years of deep and profound growth.

We’re being called to address any issues now that will keep us from fully playing our part in co-creating the new world we are rapidly moving into. To do this, you may need to look closely at who/what is truly driving your bus—(directing your life and controlling your happiness). It may be the invisible but powerful 600-pound gorilla in the driver’s seat—taking wrong turns, slamming on the brakes and crashing into things. No matter how hard you try, it seems to take you everywhere but where you want to go.

This rogue, life-limiting gorilla is any pattern, old belief, fear, experience or idea deeply buried in your subconscious and/or energy-body. It’s driving your bus and controlling one or more aspects of your life. It’s in charge of your life or an area of your life and it’s controlling where you go and how you get there, how you act and respond. It’s in the driver’s seat. It’s taking your bus—your life—down dead-ends, over rocky roads and on trips you never consciously intended. These old patterns and beliefs no longer serve your highest good and your purpose.

And you’re not to blame. We all have beliefs from our past that served us as kids or even as adults in certain situations—and they will sabotage our lives now if the energetic charge is great enough. These beliefs are as many as there are people. However, some common ones are: There’s never enough; I’m not good enough; money doesn’t grow on trees; I’ll never be successful; I’m not loveable; only the rich get richer; and on and on. You may be saying, “not me, I don’t believe that stuff.” And maybe you’re right. However—our subconscious (in fact, our entire energy-body) carries everything we have ever heard or felt emotionally since birth and even in utero, until we consciously clear it or neutralize it.

Studies have shown that even in utero and until about two years of age, a child’s brain is predominately in a Delta brain wave state. This state in an adult is a state of very deep meditation or sleep. It’s the state where growth hormones are produced and a child absorbs everything it hears, sees and feels into its subconscious. It’s learning how to adapt to, live in and survive in the environment it’s born into. From age two until six years old approximately, a child’s predominant brain wave pattern is Theta—the brain wave state of meditation—and it absorbs everything without filters or conscious reasoning. If you heard repeatedly or even once if it was powerful enough that, “you’re stupid,” or “little girls can’t do that,” or you observed panic in your house about lack of money, or you witnessed great disharmony or abuse or one of thousands of other messages that kids receive from parents, teachers, friends and others, even if the intent was good—it’s in your subconscious, and it may be driving your bus. It’s important to know that older children and adults can also take on buried beliefs and emotional energies from traumatic or repetitive negative experiences.

The great news is that once you become aware—you can change things, and actually change your life quite quickly. It’s my belief that we are all being called to clear the powerful energetic charge these deeply held beliefs, patterns and experiences hold over us. These are the fear-based, limiting, discouraging beliefs and patterns that interfere with our connection to all that is good for us. This negative energy can and does easily negate any positive affirmations. Like does truly does attract like. And if your subconscious is putting out the energy signals of lack, limitation, failure, unlovable, and other self-sabotaging vibrations—you can try until the cows come home—and very little will change.

Isn’t it time to boot the gorilla off the bus and hop back into the driver’s seat?

Your life is waiting.

Try a complimentary group or private call session with me! Contact me here.

Change is the Only Way to a New Vibrant Horse Industry. Slaughter is NO Answer.

Patty — Wed, 07 Sep 2011 19:42:58 +0000

A re-post of comments I made on LinkedIn group:

Change is always painful and the industry is being forced into change. Slaughter is no answer to irresponsible over breeding, poor business practices and associations that are built and run on registrations and more horses being born. It will take time, as all new ways of being do. However, unfortunately, pain is often necessary for deep and profound change in humans and in societies. We are all being called to do better–to live and act consciously.

If we keep saying that slaughter is the answer, and pushing to return to what has been easy and profitable for major breeders, owners–and smaller breeders as well–there will never be change.

I have deep compassion for those that were caught in economic turmoil. And I know there are way too many unwanted horses. In the short term, the pain intensifies. It does call for potential humane euthanasia programs, greater outreach by the breed associations and veterinarian groups, better funding for rescue groups and more.

In the long term, a complete overhaul of thinking, business practices, Association and registries practices and marketing–and a serious reduction of breeding across the breeds coupled with higher quality breeding, encouraged castration of most colts (this owning a stallion to make money mindset is crazy & contributes to backyard breeding and less than desirable results).

Trying to justify the method used to kill the horses, or that horses have a different “view”of death,” (this came from a comment on LinkedIn trying to justify slaughter) is perpetuating the myth that it’s Ok to continue to operate without conscious regard to one’s negative impact on the horse and the industry, and to close ones eyes to the truth. It’s just more “smoke screen.”

To be conscious is to be aware of how one’s impact affects everything. It’s time we humans quit trying to justify our less than conscious and honorable actions–and instead, stand up and say, “enough is enough–I’m going to do better.”

The horse is an amazing sentient animal that feels fear from a greater distance than many other animals. Its screams are not because it’s happy–it’s because it is experiencing stark terror.

We can arrive on the other side of this in ways we can be proud of. And in ways that honor and respect the horse we all love. This is a new era, and calls for a whole new paradigm in horse businesses and practices. The new era client is seeking “values” and not necessarily value. They seek out businesses that honor and respect people, nature, animals, the planet. They are seeking consciousness and integrity.

There are so many ways that equine businesses can start revitalizing their marketing, communications and business practices for profitability, diversity and visibility. And none of them have or offer slaughter as an option.

Contact me for how you can turn your equine business around–and attract the new era client that seeks values and consciousness in who they do business with. Be the change. I can help you.

Stronach Offers New Life and Opportunities for Retired Racing Thoroughbreds

Patty — Mon, 16 May 2011 18:35:08 +0000

STRONACH CREATES SANTA ANITA RETIREMENT PROGRAM, EQUINES OFFERED REHAB, RETRAINING & ADOPTION

ARCADIA, Calif. (May 13, 2011)—Santa Anita Park announced on Tuesday that MI Developments Chairman Frank Stronach, a Thoroughbred industry leader in the retraining and rehabilitation of Thoroughbred racehorses, will oversee the formation of the Santa Anita Park After-Care Program.

Stronach, a five-time Eclipse Award winning breeder and four-time Eclipse winning owner, is also an advocate and supporter of several other equine retirement programs in North America.

As Chairman and CEO of MI Developments Inc., parent company of Santa Anita Park, Stronach said that Santa Anita’s After-Care Program will help match horses with loving owners who will make a lifelong commitment to their health, safety and well being.

Stronach also said that Santa Anita would support the After-Care Program by matching the money currently taken from purses (one third of one percent) at Santa Anita and at Santa Anita’s recently announced Autumn Meet. The monies will be distributed to retirement programs throughout California by the California Retirement Management Account (CARMA).

“This is not a solution to the problem, but we feel it is another step in the right direction,” said Stronach. “While we believe it is the responsibility of every owner to find safe, after-race programs for all Thoroughbreds, we also believe in taking the initiative to develop retirement, rehabilitation and retraining programs for these equine athletes who give so much to all of us.”

Stronach set an industry precedent seven years ago by developing Adena Retirement, the racing industry’s first in-house retirement program, located in Florida. Under the direction of a full-time, in-house staff of professional trainers, riders, grooms and veterinarians, Adena Retirement carefully evaluates and retrains horses owned by the Stronach family and Adena Springs before matching them with owners who will provide suitable lifelong adoptive homes. Many of the horses retrained at Adena Retirement have flourished in disciplines, including hunter, jumper, dressage and pleasure.

The Santa Anita Park Thoroughbred After-Care Program will operate under the auspices of a committee: Michael Rogers, Vice President, Operations, Santa Anita, Stacie Clark, Adena Retirement, Nikki Kuzoff, Adena Retirement, George Haines, President, Santa Anita and Scott Daruty, Vice President, Santa Anita.

The committee will outline the board’s responsibilities and procedures in a constitution. There will be an application process for California Thoroughbred charities with 501c status. Applications will be voted on by the committee and funds distributed accordingly.

“This program again demonstrates that Mr. Stronach is committed to supporting our equine athletes after their careers as racehorses are over,” said Haines. “He believes that racehorse owners are mainly responsible for their own horses, but he’s always willing to contribute toward the overall betterment of the horse industry and the welfare of the individual horses that