Conscious Marketing for the Horse Industry

A great way to introduce new people to horses is to partner with a nonprofit in your area. By partnering with a nonprofit–you’ll both gain exposure and in most cases, the nonprofit will receive financial, products or services benefits from the exposure. 

This partnering can be one or more events where you  promote your . . . → Read More: Partner Your Equine Biz with a Nonprofit for Mutual Benefit

Are you marketing to kids? What I mean by this is not hard core, anything goes marketing just to sell a horse or training service. This is all about developing a very comprehensive program to reach out to youth groups and kids from every neighborhood. And this means  the privileged and not so privileged. You will grow your business . . . → Read More: Kids are the Future

To be aware of your marketing activities means to be present, to be conscious of everything you do and how it effects your clients, the public and your horses. It’s more than thinking. It’s to be conscious. And if the benefits don’t serve everyone–and everything–it’s not a conscious act. Reconsider your motives and actions.

Although the old expression–”marketing is marketing is marketing”–is somewhat true, it’s going to leave you in the dust if your efforts aren’t born of a new consciousness.

The world is changing and I’m not the only one saying this. It is a global movement  in nearly every type of business and occupation. A more “humanized” leadership . . . → Read More: Marketing Has Changed