Conscious Marketing for the Horse Industry

A re-post of comments I made on LinkedIn group:

Change is always painful and the industry is being forced into change. Slaughter is no answer to irresponsible over breeding, poor business practices and associations that are built and run on registrations and more horses being born. It will take time, as all new . . . → Read More: Change is the Only Way to a New Vibrant Horse Industry. Slaughter is NO Answer.

From website: http://wildhorsesinwindsofchange.com/ See website for full film info.

As thousands of wild horses and burros are rounded up from their free roaming life on the range, tensions run high for their future.

With close to forty thousand wild horses and burros languishing in long term warehousing, the time for solutions is critical. Experts . . . → Read More: Wild Horses in Winds of Change

I wanted to reply to the comments received to my previous post. This is obviously an event that has caused great passion and discourse. A good thing I believe. Often times the greatest change comes from the greatest pain. And this seizure of so many well-bred Polish Arabians from a woman held in high . . . → Read More: Follow Up to Canterbury Polish Arabian Seizure Comments

I’ve been asked by people in the industry what they can do to make a difference? Some feel that what they can do seems like so little–so why bother?

The truth is if we don’t “bother” we will end up with an industry that is behind the eight-ball instead of in front of it, . . . → Read More: What Can You Do?