Conscious Marketing for the Horse Industry is a breakthrough book for the times we are going through and moving into. A “business as usual” approach will no longer work as the world changes. The equine industry has been very slow to adapt and change to better serve the industry itself, their own businesses, the potential clients and the wonderful horse we all love. This book addresses all marketing, pr, promotion and advertising issues using many creative methods–however–with a focus on doing it in a conscious way–one that does not sacrifice the horse–or client, and instead encourages honesty, respect and better business practices while discouraging the over breeding and backyard breeding that has created the problems of abuse, abandonment, and lack of compassion for the wonderful horse that has served millions for thousands of years.
The book takes marketing and pr to a new level for the horse industry. It opens the doors to a new way of thinking–while providing great marketing ideas and strategies to help owners, breeders, events and others to step it up a notch–while bringing respect for the horse back into our industry–and introducing new people to horses. It’s business 101–you can’t keep selling horses to the same people–you have to develop new clients. It’s time to do it in a new, conscious way.
This book offers the industry and its participants a new way-an introduction and guiding light into the future. Many are already seeing the horse in a different way. They are leaders in training, handling and breeding. Horses are being recognized as valuable participants in healing and teaching. However-there must also be a way to help people learn how to integrate better, more conscious practices into their marketing, promotion and how they engage with potential new horse owners. This book will do just that.
This book will serve as both a catalyst for change-and a roadmap to get there. Everyone wins. It marries the left-brain tools of marketing, pr and good business with the right brain, heart engaged consciousness.
The audience for this book is extensive. It is directed at people who own, breed and show horses for the intent of selling horses and/or horse related services and products. It also holds strong potential to become required reading in equine science curriculum, creating better stewards right out of school. It is not breed or activity specific, thereby widening the audience exponentially.
The majority of people in the industry do not practice effective marketing and pr on a consistent basis-and this book teaches in easy to understand language and with ideas that everyone can do to some extent.
